PRIVACY & COOKIE POLICY

Privacy & Cookie Policy

At PetSuppliers , your privacy is our top priority. This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data when you visit and interact with our website, www.petssuppliers.com (“Our Site”). We fully comply with the EU General Data Protection Regulation (GDPR) and other applicable privacy laws, and we want you to feel confident about how your information is handled.

By using Our Site, you agree to the terms outlined in this policy. If you do not agree, please do not use our services.

1. Scope of this Policy

This policy applies exclusively to personal data collected through Our Site. It does not cover any external websites linked from Our Site, over which we have no control. We encourage you to review their respective privacy policies before sharing any personal information.

2. What Data We Collect

We collect information in two ways:

a. Information You Provide Directly

  • Personal details: Name, date of birth, gender
  • Professional details: Business name, job title, profession
  • Contact details: Email addresses, phone numbers
  • Preferences & Interests: Location (postcode), product preferences, interests

b. Information Collected Automatically

Using cookies, tracking pixels, and other technologies, we gather:

  • Technical data: IP address, browser type, device, operating system
  • Site interaction: Pages visited, referral URLs, time spent, navigation patterns

3. How We Use Your Data

Your data helps us deliver and improve our services, including:

  • Managing your account and verifying your identity
  • Personalizing content, offers, and product recommendations
  • Processing orders, returns, warranties, and exchanges
  • Responding promptly to your questions and requests
  • Sending newsletters, promotions, and updates (only with your consent)
  • Analyzing site usage to enhance performance and user experience

We only use your data for marketing if you have given explicit consent, and you can unsubscribe at any time.

4. Data Security and Retention

We protect your information with strong security measures such as encryption, secure servers, and limited internal access.

Retention periods:

  • Customers: Data kept for up to 7 years after your last transaction or interaction
  • Prospective customers: Data kept for 1 year after last contact or engagement

Your data may be transferred outside the European Economic Area (EEA), but only with robust safeguards to maintain EU-level protection.

5. Sharing Your Data

We only share your personal data with trusted third parties who help us operate Our Site and fulfill your orders, such as:

  • Payment processors
  • Delivery and logistics companies
  • IT and analytics providers

All third parties are contractually obligated to protect your data and use it only for specified purposes. We may also share anonymized, aggregated data with affiliates or advertisers. In certain cases, we may disclose your data to comply with legal obligations or court orders.

6. Business Transfers

If Pet Suppliers undergoes a merger, acquisition, or sale, your personal data may be transferred to the new entity. We will notify you in advance and provide options to delete or export your data if you wish.

7. Your Choices and Rights

You have full control over your personal data:

  • Opt-out: Unsubscribe from marketing emails at any time using the link in the email footer.
  • Cookie preferences: Manage or block cookies via your browser settings (note: this may reduce site functionality).
  • Withdraw consent: Contact us to revoke consent for processing your data. We will delete your data where possible, though this may limit service availability.

Under GDPR, you also have the right to:

  • Access the personal data we hold about you
  • Request corrections or deletions of your data
  • Restrict or object to certain processing activities
  • Request transfer of your data to another service provider
  • Challenge automated decisions and profiling
  • Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us at dpo@petssuppliers.com or via our website contact form.

8. Cookies & Tracking Technologies

Cookies help improve your experience by:

  • Saving your shopping cart and wishlist items
  • Reminding you to complete actions (e.g., opt-in emails)
  • Collecting anonymous data to analyze and improve site performance

On your first visit, we will ask for your consent to use cookies. You can change your preferences anytime via browser settings or cookie banners.

9. Profiling & Automated Decisions

We may use your data for remarketing purposes, such as showing you personalized ads based on your interests. If any significant automated decisions affect you, you will always be able to request human review and explanations.

10. Updates to This Policy

Privacy laws and technology change, so we may update this policy from time to time. Updates will be posted on Our Site and take effect upon your next visit. We encourage you to review this policy regularly.

11. Contact Us

If you have any questions, concerns, or data requests, please email us at sales@petssuppliers.com or use the contact form on Our Site. We are committed to resolving any issues promptly.

Thank you for trusting PetSuppliers with your personal information. Your privacy matters to us.

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